Principle to Priority

Now Enrolling • 88 Lessons

Stop Prioritizing Symptoms

Start Capitalizing on Truth

Most roadmaps are built on vague assumptions. Learn the methodology to isolate the "Atomic Truth" of your market—and turn that fundamental reality into a high-confidence strategy.

You are building on a foundation of sand

You don't have an execution problem; you have a definition problem.

Most innovation teams skip the most critical step: isolating the "Principle"—the atomic, undeniable truth of what the customer is trying to achieve. Instead, they rush to prioritize solutions based on surface-level data.

"When you build on top of symptoms rather than fundamental truths, your strategy has no structural integrity."

Here's What's Included

88 Lessons + Access to the original JTBD Masterclass (and several more useful mini-courses)

  • Access to my JTBD Masterclass

  • Massive discount on a soon-to-be-released SaaS platform.

  • Complete set of Customer Journey Models

  • Innovation Creativity Trigger Matrix

  • Marketing Creativity Trigger Matrix

Foundations of Innovative Thinking

Learn to distinguish between a "business idea" and a Fundamental Principle—the bedrock reality that dictates market behavior.

The Shift:

"Idea → Principle"

Uncovering Customer Needs with Jobs-to-be-Done

Isolate the Atomic Unit of analysis—the Job—so you can measure needs with binary precision rather than subjective surveys.

The Shift:

"Survey → Precision"

Architecting Defensible

Solutions

Construct solutions that are mathematically aligned with the Atomic Truth you discovered, creating a product competitors cannot deconstruct.

The Shift:

"Feature → Defense"

Data-Driven Strategy & Investment

Stop budgeting for hope; start financing probability. Use the Real Options approach to invest only when the Principle is validated.

The Shift:

"Hope → Probability"

Building a Complete Experience Innovation Strategy

Ensure every customer touchpoint amplifies the core truth of your value proposition, eliminating friction.

The Shift:

"Friction → Value"

Communication and Go-to-Market Strategy

Articulate your "Atomic Truth" clearly to the market, cutting through the noise of competitors who are still selling surface-level features.

The Shift:

"Noise → Truth"

My Coaching clients get Special access

Get the Complete Package

My clients get all of this for free, plus...

  • Access to a portfolio of dozens of Agentic solutions that accelerate all of this work (actively being developed)

  • Access to their own private community with many more freebies

  • Free access to soon-to-be-released SaaS platform that does most of this for you (for duration of any engagement)

THE INSTRUCTOR

Mike Boysen

  • 30 year veteran of Transformation, Strategy, and Innovation

  • JTBD Thought & Execution Leader

  • Agentic AI Pioneer (first-mover, not fast-follower)

  • First Principles Problem-Solver (you won't find my peers doing this)

  • Leader in De-Risking Innovation (my competitors want you to go BIG BANG...NOW!)

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